The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies

The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies.In an emerging media and experience-based economy, the Web is the glue that binds a business’s multi-channel marketing efforts. Today, the Internet plays a critical role in how customers perceive brand, shape their buying decisions, and evaluate their experiences-even before you’ve ever sold them anything.

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