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FutureNow Article
Monday, Jul. 10, 2006

But We Don’t Sell on the Web: At Least 8 Things You Can Learn from Waiting for Your Cat to Bark?

By The Grok
July 10th, 2006

The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies

The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies.In an emerging media and experience-based economy, the Web is the glue that binds a business’s multi-channel marketing efforts. Today, the Internet plays a critical role in how customers perceive brand, shape their buying decisions, and evaluate their experiences-even before you’ve ever sold them anything.

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