Well we are extremely flattered that he mention both of our books. Here is what he had to say:
Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
" ‘Waiting for Your Cat to Bark’ makes in interesting argument that simply tracking marketing measures to a Web site is not actually effective — it doesn’t take into consideration the reasons driving the behavior of consumers. The book conveys an important message: The consumer is in charge and must be engaged on his/her own terms, and merely measuring Website visits isn’t enough to make an informed decision."
Call to Action: Secret Formulas to Improve Online Results
"As the Internet changes the way marketers do business, learning how to optimize Web sites in order to motivate consumers to make a purchase is crucial. ‘Call to Action’ explains the steps of successful persuasion and is a must read for any marketer, with practical information on how to convert Website traffic into sales and ultimately, profits."
You can read the other books he recommends at http://online.wsj.com/article/SB115211863976798531 .html?mod=googlenews_wsj (registration required – sorry).