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Monday, Jul. 10, 2006 at 12:41 pm

What is John A. Greco, Jr., president and CEO of the Direct Marketing Association reading?

By Persuasion Architects
July 10th, 2006

Well we are extremely flattered that he mention both of our books. Here is what he had to say:

  Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
" ‘Waiting for Your Cat to Bark’ makes in interesting argument that simply tracking marketing measures to a Web site is not actually effective — it doesn’t take into consideration the reasons driving the behavior of consumers. The book conveys an important message: The consumer is in charge and must be engaged on his/her own terms, and merely measuring Website visits isn’t enough to make an informed decision."

  Call to Action: Secret Formulas to Improve Online Results
"As the Internet changes the way marketers do business, learning how to optimize Web sites in order to motivate consumers to make a purchase is crucial. ‘Call to Action’ explains the steps of successful persuasion and is a must read for any marketer, with practical information on how to convert Website traffic into sales and ultimately, profits."

You can read the other books he recommends at .html?mod=googlenews_wsj (registration required – sorry).

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