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What is John A. Greco, Jr., president and CEO of the Direct Marketing Association reading?
Posted By Persuasion Architects On July 10, 2006 @ 12:41 pm In Waiting For Your Cat To Bark | No Comments
Well we are extremely flattered that he mention both of our books. Here is what he had to say:
 Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing 
" ‘Waiting for Your Cat to Bark’ makes in interesting argument that simply tracking marketing measures to a Web site is not actually effective — it doesn’t take into consideration the reasons driving the behavior of consumers. The book conveys an important message: The consumer is in charge and must be engaged on his/her own terms, and merely measuring Website visits isn’t enough to make an informed decision."
 Call to Action: Secret Formulas to Improve Online Results 
"As the Internet changes the way marketers do business, learning how to optimize Web sites in order to motivate consumers to make a purchase is crucial. ‘Call to Action’ explains the steps of successful persuasion and is a must read for any marketer, with practical information on how to convert Website traffic into sales and ultimately, profits."
You can read the other books he recommends at http://online.wsj.com/article/SB115211863976798531 .html?mod=googlenews_wsj  (registration required – sorry).
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