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What is John A. Greco, Jr., president and CEO of the Direct Marketing Association reading?

Posted By Persuasion Architects On July 10, 2006 @ 12:41 pm In Waiting For Your Cat To Bark | No Comments

Well we are extremely flattered that he mention both of our books. Here is what he had to say:

[1]  Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing [1]
" ‘Waiting for Your Cat to Bark’ makes in interesting argument that simply tracking marketing measures to a Web site is not actually effective — it doesn’t take into consideration the reasons driving the behavior of consumers. The book conveys an important message: The consumer is in charge and must be engaged on his/her own terms, and merely measuring Website visits isn’t enough to make an informed decision."

[2]  Call to Action: Secret Formulas to Improve Online Results [2]
"As the Internet changes the way marketers do business, learning how to optimize Web sites in order to motivate consumers to make a purchase is crucial. ‘Call to Action’ explains the steps of successful persuasion and is a must read for any marketer, with practical information on how to convert Website traffic into sales and ultimately, profits."

You can read the other books he recommends at http://online.wsj.com/article/SB115211863976798531 .html?mod=googlenews_wsj [3] (registration required – sorry).

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URLs in this post:

[1] Image: http://www.amazon.com/exec/obidos/tg/detail/-/0785218971/ref=cm_plog_item_link/104-4903507-0762347?%5Fencoding=UTF8&v=glance

[2] Image: http://www.amazon.com/exec/obidos/tg/detail/-/1932226397/ref=cm_plog_item_link/104-4903507-0762347?%5Fencoding=UTF8&v=glance

[3] http://online.wsj.com/article/SB115211863976798531 .html?mod=googlenews_wsj: http://www.grokdotcom.com/gp/redirect.html/ref=cm_plog_item_link/104-4903507-0762347?ie=UTF8&location=http%3A%2F%2Fmail.futurenowinc.com%2Fexchweb%2Fbin%2Fredir.asp%3FURL%3Dhttp%3A%2F%2Fonline.wsj.com%2Farticle%2FSB115211863976798531.html%3Fmod%3Dgooglenews%5Fwsj&token=9E24F4DB6D5580E04872BB967BADD2053D85E3CC

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