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When Shopping Carts Aren’t Your Thing
Posted By The Grok On July 10, 2006 @ 3:19 am In Articles,B2B,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Online Persuasion,Personas,Persuasion Architecture,Persuasive Scenarios,Planning Methodology,Volume 135 | No Comments
Solve the dilemma of complex B2B sales and lead-generation processes with personas
Online sales are growing, but the Internet still influences a lot more sales offline than it does online! Think Persuasion Architecture is simply for sweaters and backpacks?Maybe you know WebEx ? It’s a great business solution for powering online meetings , web conferencing, teleconferencing , conference calling, and video conferencing services. They don’t do shopping carts. The basic sales goal on the WebEx site is to persuade the customer to contact sales. In short, the WebEx site is a persuasive lead-generation tool.
To demonstrate the power of Persuasion ArchitectureTM, we worked with WebEx to modify an existing scenario for free trials. We identified six personas and created a new free trial persuasion scenario.
We increased lead revenue for that scenario by 7 figures.
You can pick your jaw up off the table now. It’s within your power to do this too!
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/07/10/when-shopping-carts-arent-your-thing/
URLs in this post:
 WebEx: http://www.webex.com/
 Read the rest of this article: http://www.grokdotcom.com/topics/personaleadgeneration.htm
 Read the entire newsletter: Volume 135: http://www.grokdotcom.com/Volumes/volume07-10-07.htm
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