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Buying and Selling in a Finicky World

Posted By Howard Kaplan On July 20, 2006 @ 10:09 am In Waiting For Your Cat To Bark | No Comments

Brian Steinberg of the Wall Street Journal has this to say…

Waiting for Your Cat to Bark? [1]” will be most instructive to the advertising crowd, of course. It’s hard to find a book about marketing that is truly appropriate for anyone but people who practice the stuff. But general readers may find something valuable here too: the latest Madison Avenue methods for getting inside their brains and massaging their decision-making logic. If the Web offers marketers new opportunities, it also allows picky consumers to become — with a feline cleverness and caution — ever more finicky.

Read the entire article [2] (subscription required).

Brian references our book in the context of the ad agency BBDO, a poster child for the Madison Ave. glitz and glamour brand marketing philosphy. On the opposite end of the marketing philosophy spectrum you would find the direct marketing philosophy , as represented by the president of the Direct Marketing Association John A. Greco, who also reviewed our book. [3] Seems that all ends of the marketing spectrum see value in Persuasion Architecture.

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URL to article: http://www.grokdotcom.com/2006/07/20/buying-and-selling-in-a-finicky-world/

URLs in this post:

[1] Waiting for Your Cat to Bark?: http://www.amazon.com/gp/product/0785218971/sr=8-1/qid=1153404142/ref=pd_bbs_1/102-4902499-0176956?ie=UTF8

[2] Read the entire article: http://online.wsj.com/article/SB115334536436311589.html?mod=googlenews_wsj

[3] reviewed our book.: http://www.grokdotcom.com/2006/07/10/what-is-john-a-greco-jr-president-and-ceo-of-the-direct-marketing-association-reading/

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