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Friday, Jul. 21, 2006 at 10:12 am

Three Steps to Creating Better Category Pages

By Bryan Eisenberg
July 21st, 2006

You step into a garden-variety department store.

Today, you’re purchasing a burgundy leather belt. You orient yourself; you scan for visual cues that may steer you in the right direction. Hanging from the ceiling in the far corner of the store is a sign that reads “Footwear.” You start in that direction.

Why?

Continue reading my column at ClickZ…

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Comments (1)

  1. Most of the site suggest that you do not pay attention for categories because they contain too much duplicate content. But My test shows that they can be very effective for convertion rates.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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