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Three Steps to Creating Better Category Pages

Posted By Bryan Eisenberg On July 21, 2006 @ 10:12 am In Conversion Rates,Customer Experience,Offline Persuasion,Online Persuasion,ROI Marketing | 1 Comment

You step into a garden-variety department store.

Today, you’re purchasing a burgundy leather belt. You orient yourself; you scan for visual cues that may steer you in the right direction. Hanging from the ceiling in the far corner of the store is a sign that reads “Footwear.” You start in that direction.

Why?

Continue reading my column at ClickZ… [1]


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[1] Continue reading my column at ClickZ…: http://www.clickz.com/showPage.html?page=3622915

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