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Improving Customer Experience- Howard Kaplan speaks with Peter Kim of Forrester

Posted By Anthony Garcia On August 4, 2006 @ 4:11 pm In Persuasive Scenarios | No Comments

Our own Howard Kaplan [1] recently sat down with Peter Kim of Forrester Research to discuss the customer experience online.. Some of the topics they covered…

  • Ensure a positive brand experience online
  • Stop customers from ignoring you
  • Develop a customer-centric approach
  • Use rich/multi-media elements to improve customer engagement on your site
  • Track and analyze these rich media efforts

It was part of a Digital Lobby Program entitled “Improving Customer Engagement Online”

See the discussion here. [2]

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URL to article: http://www.grokdotcom.com/2006/08/04/improving-customer-experience-howard-kaplan-speaks-with-peter-kim-of-forrester/

URLs in this post:

[1] Howard Kaplan: http://www.futurenowinc.com/bios.htm#Howard

[2] See the discussion here.: http://futurenowinc.com/improving-customer-experience.htm

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