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How Much of My $1000 Rock Climbing Gear Budget Do You Want?

Posted By Melissa Burdon On August 15, 2006 @ 3:24 am In Articles,Customer Experience,Driving Points,GrokDotCom Newsletter,Landing Page Optimization,Online Persuasion,PPC Advertising,Persuasive Scenarios,Relevance,Search Engine Marketing,Volume 137 | 3 Comments

Don’t sell yourself short by misunderstanding your customers’ needs.

Perhaps you’re improving your conversion rate. That’s nice to hear! And perhaps you’re removing some stumbling blocks and giving your customers a little more of what they want when they want. Way to go! But the big question is: are you really digging deep and going beyond your customers’ basic motivations?

We persuade most effectively when we understand the context of where our customers are coming from. Not just from tangible directions like TV ads or banners or emails, but also the intangible directions that depend on the nature of their experience with your product or service or area of specialty. How might they want to use what you sell or do? Are they ready for the whole nine yards, or the best of the best? Or are they dipping their toes?

Want to see what I mean? Let’s start with the premise that you can’t sell me rock climbing gear the way you sell me ski equipment.

Read the rest of this article [1].
Read the entire newsletter: Volume 137 [2]


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URL to article: http://www.grokdotcom.com/2006/08/15/how-much-of-my-1000-rock-climbing-gear-budget-do-you-want/

URLs in this post:

[1] Read the rest of this article: http://www.grokdotcom.com/topics/salesknowledge.htm

[2] Read the entire newsletter: Volume 137: http://www.grokdotcom.com/Volumes/volume08-15-06.htm

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