Understand word of mouth and how your business can benefit from it.

Let’s face it. You may be crooning honest-to-goodness marketing truth sans any shred of hype, but these days that can amount to little more than hollering in a windstorm. What do the plugged-in, tuned-in folks making a buying decision today usually do? More often than not, they consult the opinions of other folks who are much more likely to communicate what really matters to them.

Word of mouth is a powerful beastie that doesn’t submit to your business concerns. It is a communal watchdog that looks out only for your patrons.

Is that good for them and bad for you? It doesn’t have to be!

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Read the entire newsletter: Volume 137