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Opinions R Us (and What You Can Do About It)

Posted By The Grok On August 15, 2006 @ 3:25 am In Articles,Customer Experience,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Volume 137,Word of Mouth | No Comments

Understand word of mouth and how your business can benefit from it.

Let’s face it. You may be crooning honest-to-goodness marketing truth sans any shred of hype, but these days that can amount to little more than hollering in a windstorm. What do the plugged-in, tuned-in folks making a buying decision today usually do? More often than not, they consult the opinions of other folks who are much more likely to communicate what really matters to them.

Word of mouth is a powerful beastie that doesn’t submit to your business concerns. It is a communal watchdog that looks out only for your patrons.

Is that good for them and bad for you? It doesn’t have to be!

Read the rest of this article [1].
Read the entire newsletter: Volume 137 [2]

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URL to article: http://www.grokdotcom.com/2006/08/15/opinions-r-us-and-what-you-can-do-about-it/

URLs in this post:

[1] Read the rest of this article: http://www.grokdotcom.com/topics/cgm-wordofmouth.htm

[2] Read the entire newsletter: Volume 137: http://www.grokdotcom.com/Volumes/volume08-15-06.htm

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