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Friday, Aug. 18, 2006 at 11:48 am

Building More Effective “Contact Us”Pages

By Anthony Garcia
August 18th, 2006

We’ve all been frustrated when trying to contact companies for questions and support. This doesn’t have to be.

Paul English founder of sent us his thoughts on Bryan’s fresh new ClickZ article Building More Effective “Contact Us” Pages.

Hi Bryan, I enjoyed your column on contact pages. I’m the founder of the site, and we will soon be publishing and maintaining info about contact forms and email addresses. In addition to the contact us pages, there is of course the issue of *how* the contact actually works. Please see for my philosophy on this, for example.


Paul is also the CEO of, his philosophy is refreshing. He requires every single employee to interact with at least one or more customers a day. Paul says…

This keeps us honest. It keeps us focused. Rather than adding a zillions features to Kayak, we refine it every week, trying to make the product simpler and simpler to use.

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Comments (3)

  1. Another great way to learn what donors want

    Here’s an idea: Have everyone in your organization take donor calls. Everyone. That’s what Paul English, founder of and also of, a travel-booking website says at customer service: At Kayak, I require that every employee…

  2. Please visit That’s a website that I am working on. We take the idea to the next level and our system calls users when operator from selected company waits for them on the line. What do you think about it?

  3. How do people get in touch with you

    Have you spent any time thinking about how someone looking for voiceover talent, someone who finds your voiceover web site, gets in touch with you?
    Bryan Eisenberg, a very insightful man in the world of online marketing, wrote an article last month at …

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