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Building More Effective “Contact Us”Pages

Posted By Anthony Garcia On August 18, 2006 @ 11:48 am In Web / Tech | 3 Comments

We’ve all been frustrated when trying to contact companies for questions and support. This doesn’t have to be.

Paul English founder of GetHuman.com [1] sent us his thoughts on Bryan’s fresh new ClickZ article Building More Effective “Contact Us” Pages [2].

Hi Bryan, I enjoyed your column on contact pages. I’m the founder of the www.gethuman.com site, and we will soon be publishing and maintaining info about contact forms and email addresses. In addition to the contact us pages, there is of course the issue of *how* the contact actually works. Please see http://gethuman.com/kayak.html [3] for my philosophy on this, for example.


Paul is also the CEO of Kayak.com [4], his philosophy [3] is refreshing. He requires every single employee to interact with at least one or more customers a day. Paul says…

This keeps us honest. It keeps us focused. Rather than adding a zillions features to Kayak, we refine it every week, trying to make the product simpler and simpler to use.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/08/18/building-more-effective-contact-uspages/

URLs in this post:

[1] GetHuman.com: http://www.gethuman.org

[2] Building More Effective “Contact Us” Pages: http://clickz.com/showPage.html?page=3623186

[3] http://gethuman.com/kayak.html: http://gethuman.com/kayak.html

[4] Kayak.com: http://www.kayak.com/

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