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Wednesday, Aug. 23, 2006 at 1:57 pm

Picked up a copy

By Jeffrey Eisenberg
August 23rd, 2006

Small_is_the_new_big_godinI really enjoy Seth Godin’s blog so I ordered Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. Have you ordered it or read it yet?

I just noticed that Amazon reports that people who bought Seth’s book also bought Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing. Perhaps you have ordered/ read it. Let me know if you enjoyed it.

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Comments (3)

  1. I have considered it but not ordered it yet. In fact, I was just looking at it yesterday. I read the following book at the same time as I read Waiting for Your Cat to Bark?:

  2. Halfway through “waiting” liking it alot and cant wait to get more into persona-lizing. I actually just signed up for Seth’s feed yesterday – good stuff. Funny you should mention amazon since you use it as an example of over personalizing (ex. recommending products without knowing the customer).

  3. Even though Seths books are very good, I will wait for reviews. When you have over 40 books waiting to be read, over 80 magazines to get back to and about 50 blogs to follow every day … time is valuable.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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