I really enjoy Seth Godin’s blog so I ordered Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. Have you ordered it or read it yet?
I just noticed that Amazon reports that people who bought Seth’s book also bought Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing. Perhaps you have ordered/ read it. Let me know if you enjoyed it.
August 23rd, 2006
5:05 pm
I have considered it but not ordered it yet. In fact, I was just looking at it yesterday. I read the following book at the same time as I read Waiting for Your Cat to Bark?: http://www.amazon.com/gp/product/1904879365/
August 23rd, 2006
8:12 pm
Halfway through “waiting” liking it alot and cant wait to get more into persona-lizing. I actually just signed up for Seth’s feed yesterday – good stuff. Funny you should mention amazon since you use it as an example of over personalizing (ex. recommending products without knowing the customer).
August 24th, 2006
1:02 pm
Even though Seths books are very good, I will wait for reviews. When you have over 40 books waiting to be read, over 80 magazines to get back to and about 50 blogs to follow every day … time is valuable.