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Quotes to Ponder: Best Practices

Posted By Bryan Eisenberg On August 31, 2006 @ 11:50 am In Branding and Advertising Rants | 3 Comments

"Imitation is the sincerest form of collective stupidity."
—W. Carroll (Bill) Munro, marketing director, PepsiCo

"Don’t give me best practices, they are yesterday’s news. Give me emerging practices, they are tomorrow’s news."
— paraphrased from Barry Diller (I believe).

Can anyone help validate who said the second one?


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