Today’s leading story on ClickZ:
Anyone doing PR just may want to take 5 and read the article.
Our own Howard Kaplan recently sat down with Peter Kim of Forrester Research to discuss the customer experience online.. Some of the topics they covered…Ensure a positive brand experience online Stop customers from ignoring you Develop a customer-centric approach Use rich/multi-media elements to improve customer engagement on your site Track and analyze these rich media efforts
It was part of a Digital Lobby Program entitled “Improving Customer Engagement Online”
Many companies love to talk about themselves. That’s why we developed an online analysis tool several years ago that counts certain words on your site that are key indicators of whether your focus is on the customer or on you.
To buy, customers must hear about themselves…