Today’s leading story on ClickZ:

http://clickz.com/showPage.html?page=3623082

Anyone doing PR just may want to take 5 and read the article.

...continue to read "Stay tuned, for more PAPR news…"

Our own Howard Kaplan recently sat down with Peter Kim of Forrester Research to discuss the customer experience online.. Some of the topics they covered…

Ensure a positive brand experience online Stop customers from ignoring you Develop a customer-centric approach Use rich/multi-media elements to improve customer engagement on your site Track and analyze these rich media efforts

It was part of a Digital Lobby Program entitled “Improving Customer Engagement Online”

See the discussion here.

...continue to read "Improving Customer Experience- Howard Kaplan speaks with Peter Kim of Forrester"

Does your site have an “About Us” page? Do you have one simply because everyone else does? What’s the real value of such a page? Do you know how to maximize its value?

The “About Us” Opportunity

Many companies love to talk about themselves. That’s why we developed an online analysis tool several years ago that counts certain words on your site that are key indicators of whether your focus is on the customer or on you.

To buy, customers must hear about themselves…

...continue to read "The Power of the “About Us” Page"