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Archive for August, 2006

FutureNow Post
Monday, Aug. 7, 2006 at 9:19 am

Stay tuned, for more PAPR news…

August 7th, 2006

Today’s leading story on ClickZ:

http://clickz.com/showPage.html?page=3623082

Anyone doing PR just may want to take 5 and read the article.

...continue to read "Stay tuned, for more PAPR news…"

FutureNow Post
Friday, Aug. 4, 2006 at 4:11 pm

Improving Customer Experience- Howard Kaplan speaks with Peter Kim of Forrester

August 4th, 2006

210x180_digitallobby_banner Our own Howard Kaplan recently sat down with Peter Kim of Forrester Research to discuss the customer experience online.. Some of the topics they covered…

Ensure a positive brand experience online Stop customers from ignoring you Develop a customer-centric approach Use rich/multi-media elements to improve customer engagement on your site Track and analyze these rich media efforts

It was part of a Digital Lobby Program entitled “Improving Customer Engagement Online”

See the discussion here.

...continue to read "Improving Customer Experience- Howard Kaplan speaks with Peter Kim of Forrester"

FutureNow Article
Friday, Aug. 4, 2006

The Power of the “About Us” Page

August 4th, 2006

About Us pageDoes your site have an “About Us” page? Do you have one simply because everyone else does? What’s the real value of such a page? Do you know how to maximize its value?

The “About Us” Opportunity

Many companies love to talk about themselves. That’s why we developed an online analysis tool several years ago that counts certain words on your site that are key indicators of whether your focus is on the customer or on you.

To buy, customers must hear about themselves…

...continue to read "The Power of the “About Us” Page"

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