Questions? (877) 643-7244

Archive for September, 2006

FutureNow Post
Friday, Sep. 29, 2006 at 4:07 pm

Internet Killed the Radio Star?

September 29th, 2006

Antique_radios_25Contrary to popular belief radio is not dying. It is, however, changing drastically.  What we are witnessing is the medium of ‘audio broadcasting’ being molded and morphed at the hands of a populice in more control of their choices.

Radio isn’t radio anymore, it is now ‘terrestrial’ radio and it sharing more of it’s audience (and revenue) with it’s offsping; internet radio, podcasting, and satellite radio. 

Even as the populice is having influence on the radio universe many broadcasting sites remain…

...continue to read "Internet Killed the Radio Star?"

FutureNow Post
Friday, Sep. 29, 2006 at 12:48 pm

Barking Cats in Time Square

September 29th, 2006

Thought you had travel far and wide, wait in long lines at Barnes & Noble book signings, or spend 6 figures in consulting fees to have breakfast with the Brothers Eisenberg?  Think again… or rather, just pop on over to the Crowne Plaza in Times Square NYC next Thursday @ 7 AM.  Bagels are on us (and our good friends at WebSideStory and Responsys too) but seats around the table are limited, so please do register in advance at: http://www.websidestory.com/promotions/eisenberg/register.html

For…

...continue to read "Barking Cats in Time Square"

FutureNow Post
Friday, Sep. 29, 2006 at 8:15 am

Satellite Radio and Listening to Personas, Part 2

September 29th, 2006

Last time, I shared results of an experiment we ran in the office. I had one of my persuasion architects write up two simple profiles that would be good potential prospects for XM Satellite Radio and Sirius Satellite Radio. Then I had two new, inexperienced support staffers click through the sites emulating these profiles. I shared their XM site experiences last time; this week, their paths on Sirius.

Cindy Arrives on Sirius

Cindy is a competitive, time-starved music aficionado. When she arrives…

...continue to read "Satellite Radio and Listening to Personas, Part 2"

FutureNow Post
Thursday, Sep. 28, 2006 at 8:24 pm

Paid Search Vs. Organic, which converts better?

September 28th, 2006

According to a recent article over at Internet Retailer paid search has a slight advantage.  But before you start increasing your paid search budget, our CTO(Chief Thinking Officer) John Quarto-vonTivadar chimes in with his questions about these numbers and their implications…

Imagine that, if you will: given the tremendous amounts of money spent on paid search (huge! And costs are actually going up!), all it manages to do is achieve a Scrooge-ish +9% bump over organic search. On a dollar-for-dollar basis, you…

...continue to read "Paid Search Vs. Organic, which converts better?"

FutureNow Post
Wednesday, Sep. 20, 2006 at 6:43 pm

Is Your Service In The Toilet?

September 20th, 2006

Seth Godin took a couple of pictures that tell a bigger story about customer service, customer expectations and customer experience. Read his post and think about how you can improve your customer’s experience.

...continue to read "Is Your Service In The Toilet?"

FutureNow Post
Friday, Sep. 15, 2006 at 3:41 pm

Satellite Radio and Listening to Personas, Part 1

September 15th, 2006

Would you like to lose $863 million in 365 short days? Too much? How about $667 million? Is that a bit more palatable?

In her article “Satellite radio runs into static,” Sarah McBride of “The Wall Street Journal” writes those numbers represent what satellite radio providers Sirius Satellite Radio and XM Satellite Radio lost respectively in 2005.

It’s proof positive that piles of money don’t buy business or marketing effectiveness.

Are You Sirius?

In his article, “Satellite Radio: Seriously, Folks, Are XM and Sirius Serious?” Denny…

...continue to read "Satellite Radio and Listening to Personas, Part 1"

FutureNow Article
Friday, Sep. 15, 2006

Have It Your Way

September 15th, 2006

I know you have choices … I’m asking you to make a Grokdotcom choice now.

Nope. I am not referring to a Whopper with cheese, hold the tomato, extra pickles, please. I’m referring to this here newsletter, Grokdotcom.

When we first published, way back in March of 2000, we offered folks three ways they could read these articles. They could access them through the website; they could receive them as HTML emails; they could receive them as plain text emails. We had…

...continue to read "Have It Your Way"

FutureNow Article
Friday, Sep. 15, 2006

Can Your Customers Read What You Write?

September 15th, 2006

Readability scales can help you make your persuasive copywriting more accessible to your audience.

You’ve just read my Have It Your Way article, right? According to my Microsoft Word program, that article has a Flesch-Kincaid Grade Level of 7.6 (which means folks half way through the 7thgrade can understand that article). It has a Flesch Reading Ease score of 63.3 percent (which means 63.3 percent of all readers can understand what they’ve read). There are 13.8 words per sentence (those for whom…

...continue to read "Can Your Customers Read What You Write?"

FutureNow Post
Thursday, Sep. 14, 2006 at 3:29 pm

Creating A Customer Experience – The Online Advantage

September 14th, 2006

Househomebaseball2mmmI just ran across this article at USA Today.

Retailers know how you’ll approach a store, where you’ll hesitate, how to affect your mood, how to pique your desires, how to play to your aspirations. Everything in a store, from lighting to floor color to music to how goods are displayed, is meant in some way to get you to not just shop, but spend.

"It’s like a Broadway musical," says Deborah Mitchell, a marketing expert at the University of Wisconsin. "Nothing was…

...continue to read "Creating A Customer Experience – The Online Advantage"

FutureNow Post
Wednesday, Sep. 13, 2006 at 11:48 am

Bryan Eisenberg on the Twist Image Podcast

September 13th, 2006

Podcast_icon_1

Our very own warm, fuzzy, and lovable Bryan Eisenberg was recently interviewed on the Twist Image Podcast – Six Pixels of Separation Mitch Joel interviews Bryan about the book, and Bryan shares some recent insights on current events as well as today’s morphing marketing biosphere. The interview is 35 minutes of savory goodness in MP3 format. Find it here.

...continue to read "Bryan Eisenberg on the Twist Image Podcast"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: