Consumer-generated reviews can help you convert customers on your site and drive customers to your site.
I’ve got two goofy cats. One can be lying in totally hedonistic, slumbery bliss. I can walk into the room and get ignored, but the second my other cat walks through, the eyes slide open, the body stiffens slightly and all attention is riveted on the cat in motion. Where’s she going? What’s she up to? Has she found something I need to know about? Maybe I should follow her?
Cats tune-in to cats. They seem to think other cats are their best source of important, relevant information. At least, that’s the way it looks at my house.
And that’s pretty much the way it looks to your customers. To them, other customers these days are their best source of important, relevant information.
How do you deal with this? Well, it’s pretty much a no-brainer situation: you make it easier for your customers to get heard.