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Friday, Sep. 1, 2006 at 4:22 pm

The Risk of Conversion Rate Optimization

By Bryan Eisenberg
September 1st, 2006

What are you doing to increase conversion?

  • Analytics-based optimization
  • A/B testing
  • Online surveys and offline focus groups
  • Site search functionality overhaul
  • Total site redesign
  • Insert your own tactic du jour here

Which tactic requires the most effort and resources? Why did you choose one tactic over another? Can you articulate the risk of your efforts? Have you tried all the above, only to experience marginal improvement?

Continue reading my column at ClickZ…

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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