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The Risk of Conversion Rate Optimization

Posted By Bryan Eisenberg On September 1, 2006 @ 4:22 pm In A/B Testing,Analytics,Conversion Rates,Improving Conversion,Persuasive Scenarios,Planning Methodology,Planning Tools,ROI Marketing,Research | No Comments

What are you doing to increase conversion?

  • Analytics-based optimization
  • A/B testing
  • Online surveys and offline focus groups
  • Site search functionality overhaul
  • Total site redesign
  • Insert your own tactic du jour here

Which tactic requires the most effort and resources? Why did you choose one tactic over another? Can you articulate the risk of your efforts? Have you tried all the above, only to experience marginal improvement?

Continue reading my column at ClickZ… [1]


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[1] Continue reading my column at ClickZ…: http://www.clickz.com/showPage.html?page=3623305

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