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What Does Green Mean?

Posted By Dave Young On September 4, 2006 @ 2:07 pm In Driving Points | 1 Comment

Trafficlight_1 [1]I posted a rant [2] over on my own site today regarding the illogical use of ‘green’ by a petroleum company. It got me thinking about web sites.

There’s a great chapter in Call to Action [3] about the use of color on your site and Jeffrey and Bryan [4] are always talking about people using the wrong color for the right message. For example, which of the following statements delivers conflicting information because of the color and which delivers confirming information?

This item is in stock and is ready to ship!

This item is in stock and is ready to ship!

What other inconsistent or downright conflicting messages have you found on your own site? Those are the easiest to fix and not fixing them could be costing you a lot of money.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/09/04/what-does-green-mean/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/uncategorized/trafficlight_1.jpg

[2] rant: http://www.brandingblog.com/2006/09/what_does_green.html

[3] Call to Action: http://www.amazon.com/gp/explorer/1932226397/2/ref=pd_lpo_ase/102-3280802-7029707?ie=UTF8

[4] Jeffrey and Bryan: http://www.futurenowinc.com/bios.htm

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