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FutureNow Article
Friday, Sep. 15, 2006

Have It Your Way

By The Grok
September 15th, 2006

I know you have choices … I’m asking you to make a Grokdotcom choice now.

Nope. I am not referring to a Whopper with cheese, hold the tomato, extra pickles, please. I’m referring to this here newsletter, Grokdotcom.

When we first published, way back in March of 2000, we offered folks three ways they could read these articles. They could access them through the website; they could receive them as HTML emails; they could receive them as plain text emails. We had our bases covered.

But, as readers of our bestselling Waiting for Your Cat to Bark? know, we are extremely sensitive to the fact that emerging media expands everyone’s possibilities and puts the customer in control. Any business that ignores this suffers. Personally, I’m not fond of suffering.

So what does that mean for you and your relationship with Grokdotcom? Read on, McDuff!

Those of you who indulge in the visual interface may have noticed some serious changes to the Future Now, Inc. and Grokdotcom websites. We’ve been busy bees, simplifying our presentation, our look/feel, our usability and enhancing our persuasiveness. And we’ve been adding more ways for you to “read” my magical words.

Read the rest of this article.
Read the entire newsletter: Volume 139

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