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Paid Search Vs. Organic, which converts better?

Posted By Anthony Garcia On September 28, 2006 @ 8:24 pm In Conversion Rates,Persuasive Scenarios,Web Analytics | No Comments

According to a recent article over at Internet Retailer [1] paid search has a slight advantage.  But before you start increasing your paid search budget, our CTO(Chief Thinking Officer) John Quarto-vonTivadar [2]chimes in with his questions about these numbers and their implications…

Imagine that, if you will: given the tremendous amounts of money spent on paid search (huge! And costs are actually going up!), all it manages to do is achieve a Scrooge-ish +9% bump over organic search. On a dollar-for-dollar basis, you may well get a bigger conversion bang for the buck by investing in an organically planned architecture of scent, relevance and persuasion — which is what ends up scoring so well in organic search anyway — than in "buying" traffic for an otherwise cow-pathed site.

Hmmmmmmmmmm, very interesting.

Get into John’s scientific head for yourself and read his entire post [3].

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URL to article: http://www.grokdotcom.com/2006/09/28/paid-search-vs-organic-which-converts-better/

URLs in this post:

[1] recent article over at Internet Retailer: http://www.internetretailer.com/dailyNews.asp?id=20035

[2] John Quarto-vonTivadar : http://www.futurenowinc.com/bios.htm#John

[3] read his entire post: http://www.johnquarto.com/

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