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Paid Search Vs. Organic, which converts better?
Posted By Anthony Garcia On September 28, 2006 @ 8:24 pm In Conversion Rates,Persuasive Scenarios,Web Analytics | No Comments
According to a recent article over at Internet Retailer  paid search has a slight advantage. But before you start increasing your paid search budget, our CTO(Chief Thinking Officer) John Quarto-vonTivadar chimes in with his questions about these numbers and their implications…
Imagine that, if you will: given the tremendous amounts of money spent on paid search (huge! And costs are actually going up!), all it manages to do is achieve a Scrooge-ish +9% bump over organic search. On a dollar-for-dollar basis, you may well get a bigger conversion bang for the buck by investing in an organically planned architecture of scent, relevance and persuasion — which is what ends up scoring so well in organic search anyway — than in "buying" traffic for an otherwise cow-pathed site.
Hmmmmmmmmmm, very interesting.
Get into John’s scientific head for yourself and read his entire post .
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/09/28/paid-search-vs-organic-which-converts-better/
URLs in this post:
 recent article over at Internet Retailer: http://www.internetretailer.com/dailyNews.asp?id=20035
 John Quarto-vonTivadar : http://www.futurenowinc.com/bios.htm#John
 read his entire post: http://www.johnquarto.com/
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