Company initiatives to understand customers’ needs must follow through with confidence and relevance.

It’s about the customer. Nobody out there (I hope) is going to argue that with me. I mean, when you’re taking a break from the daily grind, it isn’t that hard to tell yourself, good will flowing in your veins, “It’s about the customer.” You probably even believe it.

But it’s easier to say it’s about the customer than actually run your business so it really is about the customer. Sometimes even the most well-intentioned efforts can fall significantly short.

In fact, sometimes those well-intentioned efforts can wind up shooting your business in the foot!

Come listen to my own little personal story, complete with instructional moral.

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