Comments on: Secret Ingredient for a More Persuasive Website http://www.grokdotcom.com/2006/10/02/secret-ingredient-for-a-more-persuasive-website/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Anthony Garcia http://www.grokdotcom.com/2006/10/02/secret-ingredient-for-a-more-persuasive-website/comment-page-1/#comment-236 Anthony Garcia Thu, 05 Oct 2006 23:43:25 +0000 http://67.59.138.131/2006/10/02/secret-ingredient-for-a-more-persuasive-website/#comment-236 Jeff Brooks is actually demonstrating the secret ingredient in his response. The secret ingredient I was referring to is PASSION. Ubuntu Linux is driven by a passion that brings a level of focus to the web site. It is easy to get answers to obvious questions like: "What is it?' "Why should I care?" The Vista site is slick and well executed, but it clearly lacks any sort of emotional connection. While presence of passion is not an indication of business or online success, it sure makes life and website more interesting, and, in theory, more persuasive. But more on that in another post. Jeff Brooks is actually demonstrating the secret ingredient in his response. The secret ingredient I was referring to is PASSION. Ubuntu Linux is driven by a passion that brings a level of focus to the web site. It is easy to get answers to obvious questions like: “What is it?’ “Why should I care?”

The Vista site is slick and well executed, but it clearly lacks any sort of emotional connection. While presence of passion is not an indication of business or online success, it sure makes life and website more interesting, and, in theory, more persuasive. But more on that in another post.

]]> By: Jeff Brooks http://www.grokdotcom.com/2006/10/02/secret-ingredient-for-a-more-persuasive-website/comment-page-1/#comment-235 Jeff Brooks Thu, 05 Oct 2006 20:20:05 +0000 http://67.59.138.131/2006/10/02/secret-ingredient-for-a-more-persuasive-website/#comment-235 I know, I know! A product worth buying! #2 has it, #1 doesn't!! I know, I know! A product worth buying! #2 has it, #1 doesn’t!!

]]> By: Anthony Garcia http://www.grokdotcom.com/2006/10/02/secret-ingredient-for-a-more-persuasive-website/comment-page-1/#comment-234 Anthony Garcia Wed, 04 Oct 2006 23:56:26 +0000 http://67.59.138.131/2006/10/02/secret-ingredient-for-a-more-persuasive-website/#comment-234 While that is a clear difference between the two sites, it is not the ingredient I was referring to. While that is a clear difference between the two sites, it is not the ingredient I was referring to.

]]> By: Igor M. Search Marketing Blog http://www.grokdotcom.com/2006/10/02/secret-ingredient-for-a-more-persuasive-website/comment-page-1/#comment-233 Igor M. Search Marketing Blog Tue, 03 Oct 2006 18:43:46 +0000 http://67.59.138.131/2006/10/02/secret-ingredient-for-a-more-persuasive-website/#comment-233 Site One has a clear action point. Site two is confusing. That's all. Site One has a clear action point. Site two is confusing. That’s all.

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