Comments on: Survey Takers: Do They Have An Agenda Or Just Too Much Time? http://www.grokdotcom.com/2006/10/02/survey-takers-do-they-have-an-agenda-or-just-too-much-time/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Mike Carroll http://www.grokdotcom.com/2006/10/02/survey-takers-do-they-have-an-agenda-or-just-too-much-time/comment-page-1/#comment-63010 Mike Carroll Sun, 03 Jun 2007 00:34:09 +0000 http://67.59.138.131/2006/10/02/survey-takers-do-they-have-an-agenda-or-just-too-much-time/#comment-63010 This is an interesting topic. We actually surveyed market research professionals to understand the perceived severity of the problem from the perspective of MR professionals themselves. The results were amazing. Visit http://www.marketresearchcareers.com/mrcpressrelease050707.aspx to see the findings. And the in-depth report is available for those who are interested. In summary, there is a real problem with survey cooperation and completion rates. And an advertising "war chest" will not fix the problem as it will take some real and fundamental shifts in approaches to online surveys. Shorter, more relevant and fewer invitations is needed to drive data quality and fix the underlying issue. This is an interesting topic. We actually surveyed market research professionals to understand the perceived severity of the problem from the perspective of MR professionals themselves.

The results were amazing.

Visit http://www.marketresearchcareers.com/mrcpressrelease050707.aspx to see the findings.

And the in-depth report is available for those who are interested.

In summary, there is a real problem with survey cooperation and completion rates. And an advertising “war chest” will not fix the problem as it will take some real and fundamental shifts in approaches to online surveys.

Shorter, more relevant and fewer invitations is needed to drive data quality and fix the underlying issue.

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