No sooner than Jeffrey Eisenberg posts his rant about the state of consumer surveys do we get another authorative glimpse into the future of research from our brilliant strategic partner Michele Miller. Check out what she writes over at Inc.
Companies like Yahoo (NASDAQ:YHOO), Pepsi (NYSE:PBG), and Best Buy (NYSE:BBY) now realize the methods they used to mine for information in the past were often unproductive and inefficient. The pressure-cooker atmosphere of a group of strangers in an unfamiliar setting, combined with questions skewed to obtain answers favorable toward a product, is often a dangerous (if not deadly) concoction. Over the years, countless products that should never have been introduced made it to market, and vice-versa.
Today, major advancements in science, technology, and human-behavior studies offer new tools for studying consumers that are more natural and provide greater insight into what a customer wants. What techniques should you consider? Read the entire article.