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The Future of Consumer Research

Posted By Anthony Garcia On October 3, 2006 @ 10:12 pm In Branding and Advertising Rants,Marketing 2.0 / Web 2.0,Multichannel Marketing,Offline Persuasion,Online Persuasion,Persuasive Scenarios | No Comments

No sooner than Jeffrey Eisenberg posts his rant about the state of consumer surveys [1] do we get another authorative glimpse into the future of research from our brilliant strategic partner Michele Miller [2].  Check out what she writes over at Inc. [3]

Companies like Yahoo (NASDAQ:YHOO), Pepsi (NYSE:PBG), and Best Buy (NYSE:BBY)  now realize the methods they used to mine  for information in the past were often unproductive and inefficient. The pressure-cooker atmosphere of a group of strangers in an unfamiliar setting, combined with questions skewed to obtain answers favorable toward a product, is often a dangerous (if not deadly) concoction. Over the years, countless products that should never have been introduced made it to market, and vice-versa.

Today, major advancements in science, technology, and human-behavior studies offer new tools for studying consumers that are more natural and provide greater insight into what a customer wants. What techniques should you consider?  Read the entire article. [3]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/10/03/the-future-of-consumer-research/

URLs in this post:

[1] state of consumer surveys: http://www.grokdotcom.com/2006/10/02/survey-takers-do-they-have-an-agenda-or-just-too-much-time/

[2] Michele Miller: http://www.wonderbranding.com/

[3] Inc.: http://www.inc.com/resources/marketing/articles/20061001/miller.html

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