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FutureNow Post
Friday, Oct. 6, 2006 at 11:14 am

Web Interaction Optimization Software

By Bryan Eisenberg
October 6th, 2006

Scenario_builder It’s been fun seeing how focusing in on customer conversion rate optimization has become the 2006/2007 Rallying Cry for Marketers, according to independent research firm Forrester Research Inc.

In a report titled, "Marketing Technology Adoption 2006," June 2006, Forrester interviewed 371 marketing technology decision makers and influencers, and more than 40 percent say their organizations "have plans to implement Web interaction optimization software by the end of 2007."

We are glad to see the market catching up with what we have been preaching since 1998 and are looking forward to releasing more features of our Persuasion Architecture MAPTM suite of software and releasing little micro apps to make the software available to many more interested customers in 2007.

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Comments (1)

  1. It is very interesting to read articles like that, written almost three years ago. Because it is fun to see the progress made in the world wide web. Web interaction optimization software is a reality now and it is hard to imagine how we could live without that. Overall, the huge progress has been made in the last 5 years. Now we are able to live in the modern society and use all this stuff, thanks to the clever ones.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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