It’s been fun seeing how focusing in on customer conversion rate optimization has become the 2006/2007 Rallying Cry for Marketers, according to independent research firm Forrester Research Inc.

In a report titled, "Marketing Technology Adoption 2006," June 2006, Forrester interviewed 371 marketing technology decision makers and influencers, and more than 40 percent say their organizations "have plans to implement Web interaction optimization software by the end of 2007."

We are glad to see the market catching up with what we have been preaching since 1998 and are looking forward to releasing more features of our Persuasion Architecture MAP^TM suite of software and releasing little micro apps to make the software available to many more interested customers in 2007.