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Thursday, Oct. 12, 2006 at 1:06 am

The Cat Whisperers

By Anthony Garcia
October 12th, 2006

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You’ve seen Cesar Millan, the infamous ‘dog psychology’ dude.  Cesar works miracles with unruly canines in 24 short minutes on the National Geographic Channel show "The Dog Whisperer". 

Now meet Bryan and Jeffrey Eisenberg, the Cat Whisperers.

The authors of "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing" have set forth an intriguing set of principles which they call Persuasion Architecture. The formula is not for the faint-hearted — it involves hard work to navigate a complicated matrix of psychological, technical and demographic approaches in order to develop a customer-centric marketing focus. In the process, it requires a business to be willing to relinquish control of information about its product or service; indeed, transparency is key to the entire process. But the authors guarantee results, whether your target clients are individuals or other businesses. Read the entire review over at Wharton School Knowledge @ W.P. Carey.

Have an unruly marketing situation? Will travel.

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Comments (3)

  1. I know you are not “Dear Tabby”, but my 8 month old kitty (I use that term lightly)favors my husband to where she thinks I want to fight (I thought it was play). I feed her & water her, I let her out into her pen, I do all of the cat care stuff and still I do not get any affection from her! Her name is Frankie, but I rarely call her that.

    Why?

  2. heh, cool cat :) , a typical domestic cat

  3. My neutered male cat, Hedley, only has one eye because he was beat up so bad as a kitten. My Mom’s cat, Louie, also neutered male who lost an eye to fighting. Louie’s had to adapt to apt living and learning to walk on a leash (quite well) he was able to go outside and wander like a cat before the move. I would like to bring him to my home but don’t know how to introduce these 2 guys. Any ideas? Thanks!

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