You’ve seen Cesar Millan, the infamous ‘dog psychology’ dude.  Cesar works miracles with unruly canines in 24 short minutes on the National Geographic Channel show "The Dog Whisperer". 

Now meet Bryan and Jeffrey Eisenberg, the Cat Whisperers.

The authors of "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing" have set forth an intriguing set of principles which they call Persuasion Architecture. The formula is not for the faint-hearted — it involves hard work to navigate a complicated matrix of psychological, technical and demographic approaches in order to develop a customer-centric marketing focus. In the process, it requires a business to be willing to relinquish control of information about its product or service; indeed, transparency is key to the entire process. But the authors guarantee results, whether your target clients are individuals or other businesses. Read the entire review over at Wharton School Knowledge @ W.P. Carey.

Have an unruly marketing situation? Will travel.

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