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Persuasive Scenario Analysis

Posted By Anthony Garcia On October 13, 2006 @ 6:15 pm In Persuasive Scenarios | No Comments

Uvscreenshot [1]One of our favorite software companies, Techsmith, [2] just launched a fantastic new product called Uservue. [3] Uservue allows you to conduct usability testing via the web, thus removing geographical limitations.

We decided to draft up a basic profile of a typical user and click through the site and see what kind of experience this profile would have. This is a very simplistic execution of what we do when we assemble a "PSA [4]" for one of our clients. 

Watch the video [5].  (5 min. 29 sec.  11MB Flash)

(Kudos to our bud Betsy Weber, who does a fantastic job ‘evangelizing’ [6] Techsmith products, we got to test drive the new Camtasia Studio 4 to put this video together, from what I understand the new version will be out October 17th, so if you do any sort of screen recording, get familiar with Camtasia Studio [7])


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/10/13/persuasive-scenario-analysis/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/uncategorized/uvscreenshot.jpg

[2] Techsmith,: http://www.techsmith.com/

[3] Uservue.: http://www.techsmith.com/uservue.asp

[4] PSA: http://www.futurenowinc.com/scenario-analysis.htm

[5] Watch the video: http://persuasion.typepad.com/architect/UservuePSA/UservuePSA.html

[6] ‘evangelizing’: http://www.grokdotcom.com/2005/09/06/what-is-a-chief-evangelist/

[7] Camtasia Studio: http://www.techsmith.com/camtasia.asp

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