http://www.grokdotcom.com/2006/10/15/would-you-rather-know-what-customers-do-or-why-they-do-it/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 13:05:29 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://www.grokdotcom.com/2006/10/15/would-you-rather-know-what-customers-do-or-why-they-do-it/comment-page-1/#comment-6899 Hitting the Landing Page Optimization Wall » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc Fri, 09 Mar 2007 08:09:54 +0000 http://67.59.138.131/2006/09/15/would-you-rather-know-what-customers-do-or-why-they-do-it/#comment-6899 [...] Analytics will tell you what people do, but not why they do it. If you don't understand the "why," how do you know what improvements to design and test? Personas give you the customer insight you need to know what to plan and test. They give you insight into your visitors' motivations and angles of approach. For example, you can test different headlines, but how do you know what verbiage to use in those headlines? Personas will give you that insight. [...] [...] Analytics will tell you what people do, but not why they do it. If you don't understand the "why," how do you know what improvements to design and test? Personas give you the customer insight you need to know what to plan and test. They give you insight into your visitors' motivations and angles of approach. For example, you can test different headlines, but how do you know what verbiage to use in those headlines? Personas will give you that insight. [...]

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