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Call To Action – Take Two

Posted By Bryan Eisenberg On October 16, 2006 @ 9:17 am In Conversion Rates,Online Persuasion,Persuasive Scenarios,Web Analytics | 2 Comments

We just noticed Amazon is now fulfilling orders for the softcover version of our bestselling Call to Action: Secret Formulas to Improve Online Results [1] (it was due out the end of the month). This isn’t just a reprint of the hardcover, this is more the book we wanted to write when we released Call to Action in May 2005, but had to rush it out early for our friends at WebTrends for their seminar series. We stripped out over 30,000 words and put back 11,000 new words. All in all, it is a much better book and we are certainly proud of the extra work Lisa T Davis and Bill Drew put into it to make it a more cohesive narrative.

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[1] Call to Action: Secret Formulas to Improve Online Results: http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X

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