The hard-core truth is that good grammar builds customer confidence in you.  Good grammar is not a love-it-or-leave-it proposition.

So, when you’ve got a copywriting usage question or can’t remember the correct answer to something you dimly recall a teacher talking about in the only grammar class you ever took back in high school, where do you turn? 

You could turn to a style manual.  Ho-hum.  Or you could turn to The Grammar Girl.  She’s dry, she’s funny, she’s sensible, and she’s addictive.  In delectable sound bites that cut to the chase.

I’m receiving her cost-free, calorie-free grammar food for thought through her iTunes podcasts.  But you might prefer reading her podcast transcripts through the Quick & Dirty Tips Web site.

I’m glad I met her … I think she’s going to reduce the number of finger-wagging emails I get from folks who take their grammar seriously.  I’m sure you’ve got customers like that, too … so introduce yourself to this delightful resource.