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Bound in Page Views?

Posted By Bryan Eisenberg On October 27, 2006 @ 12:45 pm In Articles,Customer Experience,ROI Marketing | No Comments

Last time [1], I announced the death of the Web page. Echoing a few responses I received, a reader wrote:

So what is taking the place of the now-defunct Web page? If the windmill Eisenberg is tilting at is page view statistics, that battle was won long ago. I haven’t talked to a single company recently that believes that’s still a relevant metric of Web site success.

Though this reader is correct — few argue that page views are a measure of Web site success — far too many still overemphasize page views as measure of marketing success (thus driving traffic cost inflation [2]). But I digress.

Technically speaking, those HTML docs we call Web pages aren’t dead; millions are still packeted to browsers every day.

HTML-born technology isn’t dead. The Web page metaphor is dead. Here’s why.

Continue reading my column at ClickZ… [3]


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URL to article: http://www.grokdotcom.com/2006/10/27/bound-in-page-views/

URLs in this post:

[1] Last time: http://www.clickz.com/showPage.html?page=3623666

[2] traffic cost inflation: http://www.clickz.com/showPage.html?page=3595206

[3] Continue reading my column at ClickZ…: http://www.clickz.com/showPage.html?page=3623786

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