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Archive for October, 2006

FutureNow Post
Friday, Oct. 13, 2006 at 3:01 pm

Death of the Web Page

October 13th, 2006

The Web page was pronounced dead on October 9, 2006, after a long bought with chronic irrelevance. A large group of marketers attempted CPR and other heroic resuscitation techniques. Witnesses present at the scene told reporters that despite a few minutes of chaos, the Web page’s last moments were largely serene and peaceful.

“She was a quiet and powerful beast, and she died doing what she loved,” states one observer.

“While Web 2.0 technologies and persuasive scenarios were certainly contributing factors, we have…

...continue to read "Death of the Web Page"

FutureNow Post
Friday, Oct. 13, 2006 at 10:31 am

The Death of the Web Page

October 13th, 2006

Ripwebpage_2The Web page was pronounced dead on October 9, 2006, after a long bought with chronic irrelevance. A large group of marketers attempted CPR and other heroic resuscitation techniques. Witnesses present at the scene told reporters that despite a few minutes of chaos, the Web page’s last moments were largely serene and peaceful.

"She was a quiet and powerful beast, and she died doing what she loved," states one observer.

"While Web 2.0 technologies and persuasive scenarios were certainly contributing factors, we…

...continue to read "The Death of the Web Page"

FutureNow Post
Thursday, Oct. 12, 2006 at 1:06 am

The Cat Whisperers

October 12th, 2006

Picture_1

You’ve seen Cesar Millan, the infamous ‘dog psychology’ dude.  Cesar works miracles with unruly canines in 24 short minutes on the National Geographic Channel show "The Dog Whisperer". 

Now meet Bryan and Jeffrey Eisenberg, the Cat Whisperers.

The authors of "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing" have set forth an intriguing set of principles which they call Persuasion Architecture. The formula is not for the faint-hearted — it involves hard work to navigate a…

...continue to read "The Cat Whisperers"

FutureNow Post
Wednesday, Oct. 11, 2006 at 1:41 pm

Utterings of the Truly Desperate

October 11th, 2006

Insideadnaus_1From USA Today "Product Placement – You Can’t Escape It"….

"Marketers are saying, ‘We must be more innovative — to zig when others zag,’ " says Richard Notarianni, executive creative director of media at ad firm Euro RSCG.

"The industry is desperate to find clever ways to reach people, whether or not it has any legitimate value. … When someone says, ‘Let’s put advertising in bathroom stalls,’ another says ‘That’s great. It’s a captive audience.’ "

More…

No space is too odd. US…

...continue to read "Utterings of the Truly Desperate"

FutureNow Post
Tuesday, Oct. 10, 2006 at 4:44 pm

Cheap Cheap Cheap

October 10th, 2006

There is a great reason why we don’t take on discount merchandisers for clients. Most of them have broken business models. It really is much harder to be cheaper.

...continue to read "Cheap Cheap Cheap"

FutureNow Post
Tuesday, Oct. 10, 2006 at 10:25 am

Step right up! We can guess your Conversion Rate

October 10th, 2006

The Shop.org Annual Summit is now underway.

Bryan Eisenberg will be presenting “Waiting for your Cat to Bark” on Thursday at 3:15. He will also be at the BazaarVoice booth Thursday at 1pm and again 4:15 signing books and kissing babies.

The folks over at BazaarVoice will be guessing conversion rates at their booth, if they can’t guess yours, you get a prize.

Maybe they will get Bryan to get in on the guessing as well. But don’t count on getting a…

...continue to read "Step right up! We can guess your Conversion Rate"

FutureNow Post
Friday, Oct. 6, 2006 at 11:14 am

Web Interaction Optimization Software

October 6th, 2006

Scenario_builder It’s been fun seeing how focusing in on customer conversion rate optimization has become the 2006/2007 Rallying Cry for Marketers, according to independent research firm Forrester Research Inc.

In a report titled, "Marketing Technology Adoption 2006," June 2006, Forrester interviewed 371 marketing technology decision makers and influencers, and more than 40 percent say their organizations "have plans to implement Web interaction optimization software by the end of 2007."

We are glad to see the market catching up with what we have…

...continue to read "Web Interaction Optimization Software"

FutureNow Post
Friday, Oct. 6, 2006 at 11:09 am

Jeffrey Eisenberg’s column in Target Marketing Magazine

October 6th, 2006

My brother has joined me in writing a regular column. This month his article "Online traffic cost inflation is coming to an SEM budget near you" is the featured column. He will be writing for Target Marketing Mag every 2 months. We’d love to hear your feedback.

...continue to read "Jeffrey Eisenberg’s column in Target Marketing Magazine"

FutureNow Post
Wednesday, Oct. 4, 2006 at 12:47 pm

Marketers ‘in the drivers seat’ according to Scott Brinker

October 4th, 2006

Brinker100206_2Every once in a while you read something that makes you stop, scratch your head, scrunch up your forehead and wonder violently about the state of the internet, the country, the delicate balance of the ecosystm, and even the universe.  You wonder if  precicious gifts like life, profit, hope and common sense can stand up to the crap storm of human mental defeciencies.

No no no,  I wasn’t watching Al Gore’s new movie or reading about the war or Mid East…

...continue to read "Marketers ‘in the drivers seat’ according to Scott Brinker"

FutureNow Post
Tuesday, Oct. 3, 2006 at 10:12 pm

The Future of Consumer Research

October 3rd, 2006

No sooner than Jeffrey Eisenberg posts his rant about the state of consumer surveys do we get another authorative glimpse into the future of research from our brilliant strategic partner Michele Miller.  Check out what she writes over at Inc.

Companies like Yahoo (NASDAQ:YHOO), Pepsi (NYSE:PBG), and Best Buy (NYSE:BBY)  now realize the methods they used to mine  for information in the past were often unproductive and inefficient. The pressure-cooker atmosphere of a group of strangers in an unfamiliar setting, combined with…

...continue to read "The Future of Consumer Research"

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