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Archive for October, 2006

FutureNow Post
Tuesday, Oct. 3, 2006 at 5:12 pm

Late Stages in the Buying Process of Purchasing a Video iPod

October 3rd, 2006

Last week, I had the unfortunate experience of having my car broken into and let me just skip to the most horrific part of this story… my video ipod was stolen!

With the time I spend wandering around airports and getting restless in airplanes, you can imagine my panic attack when I realized that my Podcasts, audiobooks, movies, tv shows and music would no longer be accompanying me on my travels.

I’m scheduled to leave on my next trip on October 18th.…

...continue to read "Late Stages in the Buying Process of Purchasing a Video iPod"

FutureNow Post
Monday, Oct. 2, 2006 at 9:27 pm

Survey Takers: Do They Have An Agenda Or Just Too Much Time?

October 2nd, 2006

We’re not usually big fans of marketing data collected from surveys. We’ve written about it several times. We often find the methodologies flawed, the questions suspect and the respondents even more suspect.

AdAge just published an article that confirms what we’ve been saying. Jack Neff wrote about it in “Consumers Rebel Against Marketers’ Endless Surveys: 30 Top Industry Execs Gather to Discuss ‘Opinion Fatigue’ Crisis“. The article is disturbing especially the following:

“VNU’s Nielsen Media Research has actually seen respondent rates rise…

...continue to read "Survey Takers: Do They Have An Agenda Or Just Too Much Time?"

FutureNow Post
Monday, Oct. 2, 2006 at 12:53 pm

Secret Ingredient for a More Persuasive Website

October 2nd, 2006

While this secret ingredient is not a requirement for a good website, it certainly doesn’t hurt. We are always on the lookout for it when we consider taking on a new client. This ingredient brings focus, energy and authenticity to marketing efforts and customer communications. It is infectious. Sometimes it is subtle, other times it is in your face. Most visitors can sense its presence, but few can articulate what they are sensing.

This ingredient cannot be bought.  It cannot be…

...continue to read "Secret Ingredient for a More Persuasive Website"

FutureNow Post
Sunday, Oct. 1, 2006 at 1:50 pm

It’s OK Not To Blog, Really!

October 1st, 2006

Mark Healey’s post "Follow The Leader" is worthwhile reading. He’s correctly identified why so many people blog and why they can now take comfort in their decision not to blog any longer.

I’m hoping that the citizens of the blogosphere take note of their newly found me-too justification for not blogging. It will be nice to see the clutter and the me-toos reduced.

...continue to read "It’s OK Not To Blog, Really!"

FutureNow Post
Sunday, Oct. 1, 2006 at 1:09 pm

Large Agencies Take It On The Chin

October 1st, 2006

Persuasion Architect Holly Buchanan wrote a post titled "Do We Need More Women and Minority Hiring in Advertising?" on her blog. She takes on the subject without regard to political correctness. I’ll give you an excerpt below. You decide if it is worth reading the rest.

"One – if you’re talented, you’re in advertising, and you’re a minority – go the big agency route if you want – but also look at the smaller shops that are doing amazing things and blowing…

...continue to read "Large Agencies Take It On The Chin"

FutureNow Article
Sunday, Oct. 1, 2006

Lip Service or Customer Service?

October 1st, 2006

Company initiatives to understand customers’ needs must follow through with confidence and relevance.

It’s about the customer. Nobody out there (I hope) is going to argue that with me. I mean, when you’re taking a break from the daily grind, it isn’t that hard to tell yourself, good will flowing in your veins, “It’s about the customer.” You probably even believe it.

But it’s easier to say it’s about the customer than actually run your business so it really is about the…

...continue to read "Lip Service or Customer Service?"

FutureNow Article
Sunday, Oct. 1, 2006

The Case for Courtesy

October 1st, 2006

On the anonymous web, a heartfelt thank you can go a long way.

“That was really nice of them to give you that $25 dollars for your birthday, wasn’t it?” Mother to son.

“Half way to that new video game. Yessssss!” Son beaming with acquisition glee.

“You did send a thank you note, right? I left one out for you.” Mother with brow raised.

“Um … not yet. How ’bout I just activate my autoresponder … or do a free e-card?” Son grins sheepishly…

...continue to read "The Case for Courtesy"

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