I’ve decided. When it comes to this online stuff, I want to rewrite The Golden Rule. You know, the one that says, “Do unto others as you would have them do unto you.” I’m definitely not opposed to folks extending themselves for others … I just don’t think folks should always use themselves as the yardstick of doing unto.

So, in the world of online business, what’s a better way to look at The Golden Rule? How about, “Do unto others as they would have done unto themselves.” That’s why we’re so gung ho about personas and their role in helping us develop empathy for our audience.

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