- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
How Who Why What
Posted By The Grok On November 1, 2006 @ 3:54 am In Articles,Customer Experience,GrokDotCom Newsletter,Improving Conversion,Online Persuasion,Persuasive Design,Persuasive Online Copywriting,Relevance,Volume 142 | No Comments
In the broadest sense, persuasion is about one entity (an organization of any stripe) trying to persuade another entity (usually an individual) to do something. Take action. Satisfy the conversion goal of the site.
I get a number of emails pleading, “Grok, would you lay off the retail examples and help us long-suffering [fill in non-retail type] businesses?” To which I always reply, “Retail is an easy way to demonstrate the principles, but those principles apply across the board.” My correspondents rarely seem convinced.
My buddy Melissa Burdon, a conscientious Canadian, emailed me an interesting banner ad and appended some commentary. “Where’s the persuasion, Grok?” she griped.
It just so happens, no product or service was involved. The conversion goal this time? Sign up to support a humanitarian cause! Email the Prime Minister! End poverty NOW!
Goodie, I thought, an excellent non-retail example for me to dig into!
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/11/01/how-who-why-what/
URLs in this post:
 Read the rest of this article: http://www.grokdotcom.com/topics/nonprofitpersuasion.htm
 Read the entire newsletter: Volume 142: http://www.grokdotcom.com/Volumes/volume11-01-06.htm
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.