I recently finished the last of what seemed like endless trips for my promotional book tour. Many people came up and said, “You look good. What did you do to lose all that weight?” For years, I’d tried everything to lose weight. But this time my motivations and actions were different.
My elder brother and business partner, Jeffrey, had an executive physical. He was warned that travel, 16-hour days, stress, restaurant food, and the rest of his lifestyle were taking their toll. I wasn’t far behind, so I took his warning personally and decided to make some lifestyle changes, too.
I ramped up exercise. I’ve always been a fairly healthy, mostly vegetarian eater, but I made a firm decision to cut out as much wheat, dairy, sugar, and processed foods as possible. I’ve lost over 40 pounds since June. Of course, I miss my pizza and pasta — who wouldn’t? But I enjoyed donating all my larger clothes, to charity. I’ve never felt better, and I have more energy and mental clarity. There’s still more to do, but I know I’m on the right path.
So what does this have to do with ROI (define) marketing?