From today’s Monday Morning Memo:
Your website architecture dictates your customer’s experience.
Architecture has nothing to do with graphics. Did your website have an
architect? Or was it designed by the programmer? By the graphic artist?
A programmer asks, "Does it function?"
A graphic designer asks, "Does it ‘feel right’ and represent us well?"
An owner asks, "Does it say what I want it to say?"
An architect asks, "Did the customer find their answer?"
Read the entire memo (and while you’re there, you just may want to subscribe and start every Monday with 5 minutes of insights that will quite simply knock you on you @ss)