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Roy on Customer Experience…
Posted By Howard Kaplan On November 13, 2006 @ 11:33 am In Online Persuasion | No Comments
From today’s Monday Morning Memo :
Your website architecture dictates your customer’s experience.
Architecture has nothing to do with graphics. Did your website have an
architect? Or was it designed by the programmer? By the graphic artist?
A programmer asks, "Does it function?"
A graphic designer asks, "Does it ‘feel right’ and represent us well?"
An owner asks, "Does it say what I want it to say?"
An architect asks, "Did the customer find their answer?"
Read the entire memo  (and while you’re there, you just may want to subscribe and start every Monday with 5 minutes of insights that will quite simply knock you on you @ss)
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/11/13/roy-on-customer-experience/
URLs in this post:
 Monday Morning Memo: http://www.mondaymorningmemo.com
 Read the entire memo: http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1648
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