Persuasion begins when you anticipate your customers’ needs. This is true for every buying and selling persuasion scenario you design into your website. Even Live Chat!

Live Chat doesn’t have to be a tack-on concession to customer service. It can be an integral part of your site’s persuasive process. The trick is understanding how to use the technique to advantage and exhaustively planning the Live Chat experience so it fits seamlessly into your bigger picture.

Here are some ideas to get you started.

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• Persuasive Copywriting for Beginners (and ‘Dummies’)
• Dishing Out What the Customer Really Wants