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FutureNow Article
Wednesday, Nov. 15, 2006

Make Your Live Chat Persuasive

By Holly Buchanan
November 15th, 2006

Persuasion begins when you anticipate your customers’ needs. This is true for every buying and selling persuasion scenario you design into your website. Even Live Chat!

Live Chat doesn’t have to be a tack-on concession to customer service. It can be an integral part of your site’s persuasive process. The trick is understanding how to use the technique to advantage and exhaustively planning the Live Chat experience so it fits seamlessly into your bigger picture.

Here are some ideas to get you started.

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at http://marketingtowomenonline.typepad.com She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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