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Archive for December, 2006

FutureNow Post
Thursday, Dec. 28, 2006 at 7:20 pm

AdAge: Waiting for Your Cat… is #5 in ’06

December 28th, 2006

Adage_cover_01_1What a great end to 2006! Not only did Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing reach #1 on the Wall Street Journal list, as well as charting big on the New York Times, USA Today, BusinessWeek, and Amazon bestsellers lists, but now Advertising Age is chiming in with a meowing high-five.

Should auld acquaintance be forgot? We’re still not sure if that’s rhetorical. One thing’s certain, though: if 2007 shapes up any better than this year, we’ll…

...continue to read "AdAge: Waiting for Your Cat… is #5 in ’06"

FutureNow Post
Friday, Dec. 22, 2006 at 6:18 am

2006: The Year Mass Media Got a Clue

December 22nd, 2006

“Time” magazine just arrived in my snail-mail box. On the cover was my own mug staring back at me. Seems I’m “Time” magazine’s 2006 Person of the Year. So are you, and so is anyone you know who ever created content and put it online. “Time” also extended this honor to anyone who consumes online content:

For seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at…

...continue to read "2006: The Year Mass Media Got a Clue"

FutureNow Post
Wednesday, Dec. 20, 2006 at 3:45 pm

Web Rage Only Takes 4 Seconds to Activate

December 20th, 2006

I had to do a double-take when I read this piece in EETimes (which, ironically, has a 10-second ad you need to skip to read the article):

It’s Mouse Rage Syndrome, and it infects all Internet users sooner or later, according to a study of 2,500 Web users that was released Tuesday. Conducted by the Social Issues Research Centre in the United Kingdom, the study identified key factors that can negatively affect cardio functions, as well as the immune and nervous systems.


...continue to read "Web Rage Only Takes 4 Seconds to Activate"

FutureNow Post
Monday, Dec. 18, 2006 at 2:03 pm

Preparing for Panama: another case for Persuasion Architecture

December 18th, 2006

A new Ad-Age article offer strategies for winning at Panama, namely:

Instead, marketers’ focus will shift from managing their bids to managing the entire conversation with their customers. By improving attributes such as the relevance of keywords, ad copy and landing pages, advertisers provide a better user experience while having an positive influence on their own ad costs.

Panama certainly raises the stakes for all those who have yet to realize how critical true Customer-centricity has become (let’s not forget transparency either).  With…

...continue to read "Preparing for Panama: another case for Persuasion Architecture"

FutureNow Post
Wednesday, Dec. 13, 2006 at 9:19 am

Sorry It’s Been So Long…

December 13th, 2006

Jeff and I are headed back today from visiting our friends in Burbank, Sunnyvale and Mountain View. Many of you know we have been traveling since June, mostly related to the book tour for Waiting For Your Cat to Bark? but thankfully that is all done. We have had lots to share and I’ll give you some of the top level ones:

First off a gift for you – we have completed the Table of Contents and Index for the paperback…

...continue to read "Sorry It’s Been So Long…"

FutureNow Post
Friday, Dec. 8, 2006 at 6:23 am

Four Steps to More Effective Web Site Testing

December 8th, 2006

We’re thrilled that Google’s getting into the testing game with a new service called Website Optimizer. The service will be gratis to all Google advertisers. Just as Google Analytics had a major effect on how e-tailers viewed analytics, so this service will open the world of testing to a much broader audience. Testing is more action-oriented (and should therefore appeal to even more people) than straight analysis. However, some level of analysis is still required.

This is long overdue. We were…

...continue to read "Four Steps to More Effective Web Site Testing"

FutureNow Article
Friday, Dec. 1, 2006

The Grok’s Top Ten Countdown

December 1st, 2006

You wind up writing a lot of articles in six years! Yep … six info-packed years of Future Now, Inc., in GrokDotCom, ClickZ and other places! Of course, every one of these articles is special, but which are the specialest of the special? Which have truly, madly and deeply inspired our readers? You’ll find the answer in this issue.

This December, I’m featuring my Top Ten Countdown. These are the articles Future Now, Inc. has published, here and elsewhere, that have…

...continue to read "The Grok’s Top Ten Countdown"

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