Jeff and I are headed back today from visiting our friends in Burbank, Sunnyvale and Mountain View. Many of you know we have been traveling since June, mostly related to the book tour for Waiting For Your Cat to Bark? but thankfully that is all done. We have had lots to share and I’ll give you some of the top level ones:
At Future Now we’ve hired a new president. We hope you get a chance to meet Sondra Stewart soon.
There has been a ton of new stuff we’ve been working on behind the scenes. You will be seeing some major enhancements to GrokDotCom (lots more content). We have a bunch of new extremely affordable products and services coming out early next year. If you are interested in reviewing some of them, we’ll be selecting a few people who may be interested; just contact us.
Many people have been wondering about our tactic behind unsubscribing people from GrokDotCom. Like many of you, we subscribe a bunch of newsletters. We realize many people don’t have the time to read every issue, so we planned a campaign that informed people over 3 months to resubscribe to continue getting their subscription by email or to get The Grok either through RSS or Podcast formats. The thinking is if you don’t engage at least once in a 3 month period then all those issues that come in, for many people, become annoying and it is an erosion in their mind of our brand. In the words of A.G. Lafley, CEO of P&G – the customer is boss and let it go – you are in control. The response to this has been phenomenal by the way.
Howard Kaplan and I will be judges in the ad:tech awards recognizing the talented designers and strategic thinkers that lead the industry, demonstrating excellence in interactive marketing. Over 30 winners can claim the limelight… Make sure it’s you! Visit http://www.ad-tech.com/awards for more information.
I am sure there is lots more I am missing, but we’ll be publishing more often come the New Year.