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Web Rage Only Takes 4 Seconds to Activate

Posted By Bryan Eisenberg On December 20, 2006 @ 3:45 pm In Conversion Rates,Research | No Comments

I had to do a double-take when I read this piece in EETimes [1] (which, ironically, has a 10-second ad you need to skip to read the article):

It’s Mouse Rage Syndrome, and it infects all Internet users sooner or
later, according to a study of 2,500 Web users that was released
Tuesday. Conducted by the Social Issues Research Centre in the United
Kingdom, the study identified key factors that can negatively affect
cardio functions, as well as the immune and nervous systems.

What’s the root cause of Mouse Rage Syndrome? It’s primarily caused by
badly designed and hosted Web sites
, according to the research center.

All Web surfers are familiar with the causes: slow-loading
pages, layouts that are difficult to navigate, pesky pop-ups, and
unnecessary ads, including banners. And, of course, the killer cause:
site unavailability.

“The test results indicate that users want Google-style speed,
function, and accuracy from all of the Web sites they visit, and they
want it now,” according to the SIRC report. “Unfortunately, many Web
sites and their servers cannot deliver this.”

I’m still irked that these fundamental conversion issues keep popping their ugly head.  I thought we had beat the drum one too many times when we published “Get That SIte to Me Fast [2]” in GrokDotCom in 5/2002. In case you need more evidence, in November Akamai and Jupiter Research put out a press release about research that shows 4 seconds as the new threshold of acceptability for retail web page response times [3].

If you aren’t sure how long your site takes to load [4] you may be held liable for Web Rage!

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/12/20/deja-vu-web-rage-still-lurks/

URLs in this post:

[1] piece in EETimes: http://www.eetimes.com/rss/showArticle.jhtml?articleID=196603530&cid=RSSfeed_eetimes_newsRSS

[2] Get That SIte to Me Fast: http://www.grokdotcom.com/momentsofsimplicity.htm

[3] 4 seconds as the new threshold of acceptability for retail web page response times: http://www.akamai.com/html/about/press/releases/2006/press_110606.html

[4] how long your site takes to load: http://www.websiteoptimization.com/services/analyze/

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