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Email Marketing Can Be Sticky
Is it me or have you also noticed Amazon has been sending out many more recommended book emails? Their last one really caught my attention.
It started… "We’ve noticed that customers who have expressed interest in Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg have also ordered Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch. For this reason, you might like to know that John Jantsch’s Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide is now available."
John is a great guy. I had the pleasure of spending some time with him in Kansas City during my book tour. We recorded a podcast together. I’d have to agree with Amazon, if you found Call to Action valuable you should order a copy of Duct Tape Marketing.
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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