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FutureNow Post
Tuesday, Jan. 9, 2007 at 11:37 am

Email Marketing Can Be Sticky

By Bryan Eisenberg
January 9th, 2007

AmazonducttapeIs it me or have you also noticed Amazon has been sending out many more recommended book emails? Their last one really caught my attention.

It started… "We’ve noticed that customers who have expressed interest in Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg have also ordered Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch.  For this reason, you might like to know that John Jantsch’s Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide is now available."

John is a great guy. I had the pleasure of spending some time with him in Kansas City during my book tour. We recorded a podcast together. I’d have to agree with Amazon, if you found Call to Action valuable you should order a copy of Duct Tape Marketing.

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Comments (2)

  1. I appreciate your insights and the good information you have shared here. All points are significantly important for me and your article have helped me a great deal.
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  2. get your point in the top of the email, and remember people don’t like to read and people have a 4 second attention span

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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