Back when we published our hardbound version of Call to Action in 2005, we were a little pressed for time. So it had a flaw or two here and there. But the content was solid. You must have thought so, because you helped us turn that edition into a bestseller!

Now the publishing house that brought you Waiting for Your Cat to Bark? brings you a new, improved Call to Action in paperback. We’ve worked hard to clean up the organization, remove material, add material, edit out the repetition and tie the tactical conversion content to the framework of Persuasion Architecture. This is what we hoped our book could be!

The one thing we wanted to include, but were told there wasn’t space for, was an index. A book like this should have an index.

And now it does. Perfectly free. Yours for the taking. The Call to Action Index and Expanded Table of Contents, in pdf format.

Just one catch: the Index and Expanded Table of Contents will apply only to the 2006 paperback edition. New, improved and revised. Available now!