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Special Announcement
Thursday, Jan. 25, 2007

Call to Action Index and Expanded Table of Contents

By Bryan Eisenberg
January 25th, 2007

Back when we published our hardbound version of Call to Action in 2005, we were a little pressed for time. So it had a flaw or two here and there. But the content was solid. You must have thought so, because you helped us turn that edition into a bestseller!

Now the publishing house that brought you Waiting for Your Cat to Bark? brings you a new, improved Call to Action in paperback. We’ve worked hard to clean up the organization, remove material, add material, edit out the repetition and tie the tactical conversion content to the framework of Persuasion Architecture. This is what we hoped our book could be!

The one thing we wanted to include, but were told there wasn’t space for, was an index. A book like this should have an index.

And now it does. Perfectly free. Yours for the taking. The Call to Action Index and Expanded Table of Contents, in pdf format.

Just one catch: the Index and Expanded Table of Contents will apply only to the 2006 paperback edition. New, improved and revised. Available now!

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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