Unspoken assumptions in Apple’s conversion process undermine the online purchase of a 30GB iPod.
Poor Melissa. A dastardly somebody broke into my dear co-worker’s car and stole her video iPod!! *passes out tissues* This is a woman who lives the fully-integrated iPod life Apple imagines for its customers – podcasts, audiobooks, movies, TV shows, music. She was devastated. And she knew, without question, she had to replace her iPod immediately.
So she started her search for a replacement iPod the way many…
Date: April 10-13, 2007
Location: New York, NY
About: Search Engine Strategies is the leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues. The Future Now team will be presenting.
For More Info: http://www.searchenginestrategies.com/