Unspoken assumptions in Apple’s conversion process undermine the online purchase of a 30GB iPod.

Poor Melissa. A dastardly somebody broke into my dear co-worker’s car and stole her video iPod!! *passes out tissues* This is a woman who lives the fully-integrated iPod life Apple imagines for its customers – podcasts, audiobooks, movies, TV shows, music. She was devastated. And she knew, without question, she had to replace her iPod immediately.

So she started her search for a replacement iPod the way many…

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Date: April 10-13, 2007

Location: New York, NY

About: Search Engine Strategies is the leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues. The Future Now team will be presenting.

For More Info: http://www.searchenginestrategies.com/

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